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1 door-to-door marketing
марк. квартирный маркетинг* (форма прямого маркетинга, при которой представители фирмы приходят домой к потенциальным клиентам и предлагают им купить определенный товар; для такой формы маркетинга характерно агрессивное поведение, т. е. торговый агент очень долго и настойчиво уговаривает потенциального клиента, убеждает его в необходимости приобретения данного товара)See:Англо-русский экономический словарь > door-to-door marketing
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2 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
3 door-to-door
прил.1) торг., рекл., стат. поквартирный, сплошной, поголовный (о методах розничной торговли, способах проведения социологических и маркетинговых исследований и т. п., подразумевающих обход жителей определенной территории)See:door-to-door delivery, door-to-door marketing, door-to-door selling, door-to-door advertising, door-to-door distribution, door-to-door distributor, door-to-door salesman2) трансп. от двери до двери, от порога до порога*, от дома до дома* (об условии договора на перевозку или соглашения о доставке, согласно которому перевозчик обязуется доставить товар из помещений грузоотправителя до помещений грузополучателя; термин также обозначает саму сквозную перевозку товара от грузоотправителя до грузополучателя, осуществляемую единым перевозчиков)Syn:container yard to container yard, house-to-houseSee:* * *Международные перевозки/Таможенное право«от двери к двери» -
4 door-to-door distribution
торг. сплошное распространение*Syn:See:Англо-русский экономический словарь > door-to-door distribution
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5 door-to-door selling
торг. торговля вразнос, продажа вразнос (метод торговли, при котором торговый агент обходит квартиры, офисы и т. п. на определенной территории, предлагая жильцам, сотрудникам офисов и т. п. приобрести определенные товары)Syn:See: -
6 door-to-door marketer
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7 door
door [dɔ:(r)](a) (of building, room, refrigerator, wardrobe) porte f;∎ she walked through the door elle franchit la porte;∎ they shut the door in my face ils m'ont fermé la porte au nez;∎ he lives two doors down or away il habite deux portes plus loin;∎ I found the door closed j'ai trouvé porte close;∎ out of doors dehors, en plein air;∎ to go from door to door aller de porte en porte;∎ can someone answer the door? est-ce que quelqu'un peut aller ouvrir?;∎ it was Tricia who answered the door (to me) c'est Tricia qui m'a ouvert (la porte);∎ I'll see you to the door je vous reconduis jusqu'à la porte;∎ the bank closes its doors at 3:30 la banque ferme à 15 heures 30;∎ the business finally closes its doors tomorrow l'entreprise ferme définitivement demain;∎ tickets available at the door (in advertisement, on sign) billets en vente à l'entrée;∎ the agreement leaves the door open for further discussion l'accord laisse la porte ouverte à des discussions ultérieures;∎ the discovery opens the door to medical advances la découverte ouvre la voie à des progrès médicaux;∎ having a famous name certainly helps to open doors avoir un nom célèbre permet sans aucun doute de voir s'ouvrir des portes;∎ figurative to lay sth at sb's door imputer qch à qn, reprocher qch à qn;∎ to shut the door in sb's face fermer la porte au nez de qn;∎ figurative doors kept being closed in our faces tout le monde nous a fermé la porte au nez;∎ she closed or shut the door on any further negotiations elle a rendu toute nouvelle négociation impossible;∎ figurative as one door closes, another opens chaque fois qu'une porte se ferme, une autre s'ouvre;∎ to show sb to the door conduire qn à la porte, reconduire qn;∎ figurative to show sb the door montrer la porte à qn;∎ the foot in the door technique (of salesman) = la vente (en porte-à-porte) forcée►► door chain chaînette f de sûreté;Marketing door drop distribution f à domicile;door handle poignée f de porte; Cars poignée f de portière;door viewer judas m (optique) -
8 door drop
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9 personal sale
торг. личная продажа (устное личное представление товара в ходе беседы с одним или несколькими покупателями; является как формой маркетинговых коммуникаций, так и средством прямого сбыта)Syn:See: -
10 side
I 1. [saɪd]1) (of body, hill) fianco m., lato m.; (of boat) fiancata f.; (of object, building) lato m.; (of ravine, cave) parete f.; (of box) lato m.on one's o its side di lato; side by side fianco a fianco; don't leave my side resta al mio fianco; the north side of town la parte settentrionale della città; "this side up" — (on package, box) "alto"
2) (surface of flat object) lato m.; (of record) lato m., facciata f.the right side — (of cloth) il dritto; (of coin, paper) il recto
the wrong side — (of cloth, coin, paper) il rovescio
3) (edge) (of lake, road) bordo m., margine m.at o by the side of — sul bordo o margine di [ road]; sulla sponda di [ lake]
4) (aspect) lato m., faccia f., aspetto m.; (of story) versione f.he's on the marketing side — (in company) lavora per l'ufficio marketing
5) (opposing group) parte f., fazione f.you've really let the side down — fig. ci hai veramente delusi
7) (page) facciata f.8) (line of descent) discendenza f.9) colloq. (TV channel) canale m.10) on the side2.to do sth. on the side — (in addition) fare qcs. come attività secondaria; (illegally) fare qcs. in nero
modificatore [door, window, entrance, road] laterale3.many-sided problem — problema complesso o sfaccettato
••time is on our side — il tempo è dalla nostra parte o ci è favorevole
to be on the safe side — (allowing enough time) per non correre rischi; (to be certain) per stare sul sicuro
to be on the wrong, right side of 40 — avere più, meno di 40 anni
to get on the wrong, right side of sb. — prendere qcn. per il verso sbagliato, giusto
to put sth. to one side — mettere [qcs.] da parte [object, task]
II [saɪd]to take sb. to one side — prendere qcn. da parte
* * *1. noun1) ((the ground beside) an edge, border or boundary line: He walked round the side of the field; He lives on the same side of the street as me.) lato2) (a surface of something: A cube has six sides.) lato, faccia3) (one of the two of such surfaces which are not the top, bottom, front, or back: There is a label on the side of the box.) lato4) (either surface of a piece of paper, cloth etc: Don't waste paper - write on both sides!) lato, facciata5) (the right or left part of the body: I've got a pain in my side.) fianco6) (a part or division of a town etc: He lives on the north side of the town.) parte7) (a slope (of a hill): a mountain-side.) versante8) (a point of view; an aspect: We must look at all sides of the problem.) aspetto9) (a party, team etc which is opposing another: Whose side are you on?; Which side is winning?) squadra, formazione2. adjective(additional, but less important: a side issue.) secondario- - side- - sided
- sidelong
- sideways
- sideburns
- side effect
- sidelight
- sideline
- sidelines
- side road
- sidestep
- side-street
- sidetrack
- sidewalk
- from all sides
- on all sides
- side by side
- side with
- take sides* * *I 1. [saɪd]1) (of body, hill) fianco m., lato m.; (of boat) fiancata f.; (of object, building) lato m.; (of ravine, cave) parete f.; (of box) lato m.on one's o its side di lato; side by side fianco a fianco; don't leave my side resta al mio fianco; the north side of town la parte settentrionale della città; "this side up" — (on package, box) "alto"
2) (surface of flat object) lato m.; (of record) lato m., facciata f.the right side — (of cloth) il dritto; (of coin, paper) il recto
the wrong side — (of cloth, coin, paper) il rovescio
3) (edge) (of lake, road) bordo m., margine m.at o by the side of — sul bordo o margine di [ road]; sulla sponda di [ lake]
4) (aspect) lato m., faccia f., aspetto m.; (of story) versione f.he's on the marketing side — (in company) lavora per l'ufficio marketing
5) (opposing group) parte f., fazione f.you've really let the side down — fig. ci hai veramente delusi
7) (page) facciata f.8) (line of descent) discendenza f.9) colloq. (TV channel) canale m.10) on the side2.to do sth. on the side — (in addition) fare qcs. come attività secondaria; (illegally) fare qcs. in nero
modificatore [door, window, entrance, road] laterale3.many-sided problem — problema complesso o sfaccettato
••time is on our side — il tempo è dalla nostra parte o ci è favorevole
to be on the safe side — (allowing enough time) per non correre rischi; (to be certain) per stare sul sicuro
to be on the wrong, right side of 40 — avere più, meno di 40 anni
to get on the wrong, right side of sb. — prendere qcn. per il verso sbagliato, giusto
to put sth. to one side — mettere [qcs.] da parte [object, task]
II [saɪd]to take sb. to one side — prendere qcn. da parte
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11 policy
̈ɪˈpɔlɪsɪ I сущ.
1) а) политика, линия поведения, установка, курс to adopt, establish, formulate, set a policy ≈ принимать курс, устанавливать политику to adhere to, follow, pursue a policy ≈ следовать политике, держать курс, проводить политику to carry out, implement a policy ≈ проводить политику to form, shape a policy ≈ вырабатывать политику cautious policy ≈ осмотрительная, осторожная политика clear, clear-cut policy ≈ четкий политический курс conciliatory policy ≈ примиренческая политика deliberate policy ≈ обдуманная, взвешенная политика economic policy ≈ экономическая политика established, set policy ≈ установленная политика firm policy ≈ твердая политика flexible policy ≈ гибкая политика foolish policy ≈ недальновидная политика foreign policy ≈ внешняя политика friendly policy ≈ дружественная политика government, public policy ≈ политика правительства long-range, long-term policy ≈ долгосрочная политика military policy ≈ военная политика monetary policy ≈ денежная политика national policy ≈ национальная политика official policy ≈ официальная политика open-door policy ≈ политика открытых дверей personnel policy ≈ кадровая политика prudent policy ≈ разумная, предусмотрительная политика rigid policy ≈ твердая, жесткая политика scorched-earth policy ≈ воен. тактика выжженной земли short-range, short-term policy ≈ краткосрочная политика sound, wise policy ≈ здравая, мудрая политика tough policy ≈ жесткий политический курс, твердая политика wait-and-see policy ≈ политика выжидания It is our established policy to treat everyone fairly. ≈ У нас принято со всеми обращаться справедливо. It is company policy that all workers be/should be paid according to the same criteria. ≈ Политика компании состоит в том, чтобы все сотрудники получали зарплату на общих основаниях. bridge-building policy ≈ политика наведения мостов б) искусство управлять Syn: statecraft, diplomacy
2) благоразумие, политичность;
ловкость, хитрость In this case he was actuated by policy rather than by sentiment. ≈ На этот раз он руководствовался благоразумием, а не чувствами. Syn: prudence, sense
3) шотланд. парк (вокруг усадьбы) II сущ.
1) страховой полис to take out a policy ≈ получать страховой полис to issue, write up a policy ≈ выдавать, выписывать страховой полис to reinstate a policy ≈ восстанавливать страховой полис to cancel a policy ≈ аннулировать страховой полис endowment policy homeowner's policy insurance policy lifetime policy term policy
2) а) амер. род азартной игры, лотерея( построенная по принципу угадывания чисел) б) число, комбинация чисел (в азартной игре) Syn: number политика - home /internal, domestic/ * внутренняя политика - foreign * внешняя политика - long-range * долгосрочная политика - wait-and-see * выжидательная политика - give-and-take * политика взаимных уступок - kid-glove * умеренная /осторожная/ политика - big stick * (американизм) политика "большой дубинки" - ostrich * политика, основанная на самообмане - laissez-faire * политика (государственного) невмешательства (в экономику) - open-door * политика открытых дверей - procrastination * политика проволочек - "scorched-earth" * политика /тактика/ выжженной земли - carrot and stick * политика кнута и пряника - position-of-strength * политика (с позиции) силы - * of neutrality политика нейтралитета - * of pin-pricks политика булавочных уколов - brink-of-war *, * of brinkmanship( американизм) политика балансирования на грани войны - for reasons of * по политическим соображениям - to follow /to pursue, to conduct, to carry out/ a * проводить политику политика, линия поведения, курс;
установка;
стратегия - * authority директивный орган - their * is to satisfy the customers их цель - удовлетворить клиентов - honesty is the best * честность - лучшая политика - it is a poor * to promise more than you can do плохо обещать больше, чем можешь сделать система;
методика;
правила - all-in and all-out * (сельскохозяйственное) система использования( птичника) с однократным заполнением и последующей однократной реализацией птицы - feeding * (сельскохозяйственное) система кормления - first-in-first-out * очередность обслуживания в порядке поступления политичность, благоразумие - the * of such a course is doubtful разумность подобного курса сомнительна хитрость, ловкость проницательность;
дальновидность;
практичность;
предусмотрительность - he was actuated by * rather than sentiment он больше руководствовался практическими соображениями, нежели чувствами часто pl (шотландское) парк (при усадьбе или поместье) (редкое) правление;
правительство страховой полис - open * невалютированный полис - floating /running/ * генеральный полис - life (insurance) * полис страхования жизни - to issue /to draw up, to make out/ a * оформить полис( американизм) род азартной игры (в числа) - * shop место, где делаются ставки в этой игре accounting ~ общие принципы отражения хозяйственных операций в учете accounting ~ учетная политика adjustment ~ политика направленая на обеспечение трудоустройства (лиц, теряющих работу в результате структурных изменений в экономике) agricultural ~ аграрная политика alcohol ~ алкогольная политика (акциз, разрешение или запрещение производства, торговли и т. п.) all-in ~ универсальный страховой полис annuity insurance ~ договор страхования ренты antiinflationary ~ полит.эк. антиинфляционная политика austerity ~ полит.эк. политика строгой экономии banker ~ банковский страховой полис banking ~ политика банка bearer ~ полис на предъявителя blanket ~ генеральный полис blanket ~ полис, покрывающий все страховые случаи block ~ постоянный полис borrowing ~ кредитная политика capital contribution ~ полис страхования капиталов capital insurance ~ полис страхования капитала cargo ~ фрахтовый полис cheap money ~ политика низких процентных ставок coalition ~ политика сотрудничества collective bargaining ~ правила ведения переговоров о заключении коллективного договора commercial ~ торговая политика compensatory fiscal ~ компенсационная финансовая политика comprehensive household ~ полис комбинированного страхования квартиры и имущества comprehensive ~ полис комбинированного страхования consolidation ~ политика слияния consumer ~ политика в области защиты потребителей consumer ~ потребительская политика contractionary fiscal ~ жесткая финансово-кредитная политика contractionary fiscal ~ жесткая фискальная политика conversion ~ полис, предусматривающий возможность изменения страховой ответственности credible ~ политика, заслуживающая доверия credit ~ кредитная политика criminal ~ уголовная полиция currency ~ валютная политика data ~ политика в области информационной технологии dear-money ~ ограничение кредита путем повышения процентных ставок declaration ~ генеральный страховой полис development ~ политика развития (политический курс направленный на преимущественное развитие тех или иных областей) discount rate ~ политика регулирования учетных ставок discretionary fiscal ~ дискреционная финансовая политика dividend ~ дивидендная политика domestic ~ внутреняя политика easy monetary ~ политика "дешевых" денег easy money ~ политика "дешевых" денег economic ~ экономическая политика educational ~ политика в области образования employment ~ политика обеспечения занятости endowment ~ страхование на дожитие до определенного возраста environmental ~ экологическая политика exchange ~ валютная политика expansionary fiscal ~ экспансионистская финансово-бюджетная политика expansionary fiscal ~ экспансионистская фискальная политика expansionist monetary ~ экспансионистская денежно-кредитная политика external monetary ~ внешняя кредитно-денежная политика fidelity ~ полис страхования от финансовых потерь, связанных со злоупотреблениями служащих компании financial ~ финансовая политика fiscal ~ финансовая политика fiscal ~ финансово-бюджетная политика fiscal ~ фискальная политика fisheries ~ политика в области рыболовства fleet ~ морской полис floating ~ генеральный или постоянный полис floating ~ генеральный полис for reasons of ~ по политическим соображениям;
tough policy твердая политика foreign exchange ~ валютная политика foreign trade ~ политика в области внешней торговли free ~ бесплатный полис global ~ глобальный страховой полис grant a ~ выдавать страховой полис group ~ групповой полис growth ~ стратегия развития householder's comprehensive ~ страх. полис страхования нескольких видов домашнего имущества по одному договору hull ~ мор. страх. полис страхования корпуса судна immigrant ~ иммиграционная политика income distribution ~ политика распределения доходов incomes ~ политика в области контроля доходов index-linked ~ индексированный страховой полис individual ~ личный страховой полис industrial development ~ политика индустриального развития industrial ~ промышленная политика innovation ~ политика перемен insurance ~ договор страхования insurance ~ страховой полис insurance ~ amount сумма страхового полиса insurance ~ number номер страхового полиса interest rate ~ политика в области ставок процента internal ~ внутренняя политика inventory ~ политика управления запасами investment ~ инвестиционная политика isolation ~ политика изоляции issue a ~ выдавать страховой полис joint lives ~ полис совместного страхования жизни joint lives ~ полис страхования жизни двух или более лиц labour market ~ политика рынка труда laissez-faire ~ политика невмешательства государства в экономику laissez-faire ~ политика свободного предпринимательства land use ~ политика землепользования lapsed ~ полис, действие которого прекращено досрочно last survivor ~ полис лица, дожившего до определенного возраста legal ~ правовая политика lending ~ кредитная политика liberal trade ~ политика свободной торговли life annuity ~ полис пожизненной ренты life ~ полис страхования жизни liquidity ~ политика ликвидности loan against ~ ссуда под полис loan ~ кредитная политика loss ~ полис страхования от потерь management ~ политика руководства manpower ~ кадровая политика marine insurance ~ полис морского страхования marine ~ полис морского страхования marketing ~ политика в области сбыта marketing ~ стратегия в области сбыта master ~ групповой полис migration policies политика в вопросах миграции рабочей силы mixed ~ смешанный полис moderate ~ осторожная политика monetary ~ валютная политика monetary ~ денежно-кредитная политика monetary ~ монетарная политика mortgage protection ~ полис страхования погашения ипотечной задолженности national ~ государственная политика neutrality ~ политика нейтралитета nonalignment ~ политика неприсоединения obstructive ~ обструкционная политика omnium ~ страховой полис на общую сумму open ~ невалютированный полис, полис без указания стоимости предмета страхования open ~ невалютированный полис open ~ нетаксированный полис open-door ~ политика открытых дверей original ~ основной полис paging ~ вчт. алгоритм замещения страниц paid-up ~ оплаченный страховой полис ~ политика;
peace policy политика мира, мирная политика personal accident ~ полис личного страхования от несчастного случая personal accident ~ полис персонального страхования от несчастного случая personnel ~ кадровая политика policy вчт. алгоритм распределения ресурса ~ благоразумие, политичность;
хитрость, ловкость ~ курс ~ линия поведения ~ методика ~ шотл. парк (вокруг усадьбы) ~ поведение ~ полис (страховой) ~ политика, линия поведения, установка, курс ~ политика;
peace policy политика мира, мирная политика ~ политика ~ правила ~ амер. род азартной игры ~ вчт. стратегия ~ стратегия ~ страховой полис ~ страховой полис ~ of compromise политика компромиссов ~ of court судебная практика ~ of fiscal and monetary restraints политика финансовых и денежно-кредитных ограничений ~ of law правовая политика ~ of low interest rates политика низких процентных ставок ~ of violence политика насилия premium ~ полис с уплатой страховых взносов price ~ ценовая политика prices ~ политика цен pricing ~ политика ценообразования public ~ государственная политика reallotment ~ политика перераздела земли reform ~ политика реформ refugee ~ эмиграционная политика regional ~ региональная политика restrictive monetary ~ ограничительная денежно-кредитная политика restrictive monetary ~ ограничительная монетарная политика restrictive ~ политика ограничения restrictive ~ политика сдерживания restrictive trade ~ политика ограничения торговли retrenchment ~ политика экономии savings insurance ~ договор страхования сбережений security ~ вчт. стратегия защиты security ~ стратегия обеспечения безопасности service ~ вчт. стратегия обслуживания short-term economic ~ краткосрочная экономическая политика short-term ~ краткосрочная политика single-premium life ~ полис страхования жизни с единовременным страховым взносом single-premium ~ полис с единовременным страховым взносом social development ~ политика социального развития social ~ социальная политика solidary pay ~ политика платежей с солидарной ответственностью stabilization ~ политика стабилизации stabilization ~ политика стабилизации валюты stabilization ~ политика стабилизации цен stabilization ~ политика стабилизации экономической конъюнктуры stabilization ~ стратегия экономической стабилизации staff ~ кадровая политика stationary ~ вчт. стационарная стратегия structural ~ структурная политика subvention ~ политика в области субсидий supplementary ~ дополнительный полис supply-side ~ политика в области предложения survivorship ~ страховой полис пережившего супруга systematic ~ согласованная политика tax ~ налоговая политика taxation ~ политика налогообложения ticket ~ типовой полис tight money ~ жесткая кредитная политика tight money ~ политика дорогого кредита time ~ полис на срок time ~ срочный полис, полис страхования на срок for reasons of ~ по политическим соображениям;
tough policy твердая политика tough: ~ policy полит. жесткий курс;
a tough problem трудноразрешимая проблема trade ~ торговая политика translation ~ политика в области обменного курса валют turnover ~ полис страхования товарооборота uniform accounting ~ единая методика бухгалтерского учета unvalued ~ невалютированный полис unvalued ~ нетаксированный полис valued ~ валютированный полис valued ~ таксированный полис wage ~ политика в области зарплаты wage ~ политика в области оплаты труда wage restraint ~ политика сдерживания роста заработной платы wager ~ азартный полис whole-life ~ полис пожизненного страхования на случай смерти worldwide ~ глобальная политика worldwide ~ мировая политика youth ~ молодежная политика -
12 new
new [nju:]∎ a new tablecloth (brand new) une nouvelle nappe, une nappe neuve; (fresh) une nouvelle nappe, une nappe propre;∎ new evidence de nouvelles preuves;∎ he's wearing his new suit for the first time il porte son nouveau costume ou son costume neuf pour la première fois;∎ I don't want to get my new gloves dirty je ne veux pas salir mes nouveaux gants ou gants neufs;∎ this dress isn't new ce n'est pas une robe neuve ou une nouvelle robe, cette robe n'est pas neuve;∎ have you seen their new house yet? est-ce que tu as vu leur nouvelle maison?;∎ she needs a new sheet of paper il lui faut une autre feuille de papier;∎ we need some new ideas il nous faut de nouvelles idées ou des idées neuves;∎ a new application of an old theory une nouvelle application d'une vieille théorie;∎ there are new people in the flat next door il y a de nouveaux occupants dans l'appartement d'à côté;∎ she likes her new boss elle aime bien son nouveau patron;∎ new members are always welcome nous sommes toujours ravis d'accueillir de nouveaux adhérents;∎ to look for new business faire de la prospection;∎ America was a new country (just developing) l'Amérique était un pays neuf;∎ under new management (sign) changement de propriétaire;∎ as or like new comme neuf; (in advertisement) état neuf;∎ as good as new (again) (clothing, carpet) (à nouveau) comme neuf; (watch, electrical appliance) (à nouveau) en parfait état de marche;∎ to feel like a new woman/man se sentir revivre;∎ to make a new woman/man of sb transformer qn complètement;∎ proverb there's nothing new under the sun il n'y a rien de nouveau sous le soleil(b) (latest, recent → issue, recording, baby) nouveau(elle);∎ the newest fashions la dernière mode;∎ is there anything new on the catastrophe? est-ce qu'il y a du nouveau sur la catastrophe?;∎ familiar what's new? quoi de neuf?;∎ familiar (so) what's new!, what else is new! (dismissive) quelle surprise!;∎ that's nothing new! rien de nouveau à cela!(c) (unfamiliar → experience, environment) nouveau(elle);∎ everything's still very new to me here tout est encore tout nouveau pour moi ici;∎ familiar that's a new one on me! (joke) celle-là, on ne me l'avait jamais faite!; (news) première nouvelle!; (experience) on en apprend tous les jours!∎ you're new here, aren't you? vous êtes nouveau ici, n'est-ce pas?;∎ those curtains are new in this room ces rideaux n'étaient pas dans cette pièce;∎ she's new to the job elle débute dans le métier;∎ we're new to this area nous venons d'arriver dans la région2 nounnouveau m;∎ the cult of the new le culte du nouveau►► familiar new blood sang m neuf;Finance new borrowings nouveaux emprunts mpl;new boy School nouveau m, nouvel élève m; (in office, team etc) nouveau m;New Britain Nouvelle-Bretagne f;New Brunswick le Nouveau-Brunswick;∎ in New Brunswick dans le Nouveau-Brunswick;Architecture new brutalism brutalisme m;Marketing new buy situation situation f de nouvel achat;New Caledonia Nouvelle-Calédonie f;∎ in New Caledonia en Nouvelle-Calédonie;1 nounNéo-Calédonien(enne) m,fnéo-calédonien;Finance new capital capitaux mpl frais;(a) History le New Deal (programme de réformes sociales mises en place aux États-Unis par le président Roosevelt au lendemain de la grande dépression des années 30)(b) British Politics = programme du gouvernement Blair destiné à aider les jeunes à trouver un emploi;New Delhi New Delhi;French Canadian New Democratic Party Nouveau Parti m démocratique;new economy nouvelle économie f;New England Nouvelle-Angleterre f;∎ in New England en Nouvelle-Angleterre;New Englander habitant(e) m,f de la Nouvelle-Angleterre;the New English Bible = texte de la Bible révisé dans les années 60;New Forest = région forestière dans le sud de l'Angleterre;New Forest pony New Forest m (cheval);new girl School nouvelle (élève) f; (in office, team) nouvelle f;new grammar la nouvelle grammaire;New Guinea Nouvelle-Guinée f;∎ in New Guinea en Nouvelle-Guinée;New Hampshire le New Hampshire;∎ in New Hampshire dans le New Hampshire;1 nounNéo-Hébridais(e) m,fnéo-hébridais;New Hebrides Nouvelles-Hébrides fpl;∎ in the New Hebrides aux Nouvelles-Hébrides;New Ireland Nouvelle-Irlande f;∎ in New Ireland en Nouvelle-Irlande;Stock Exchange new issue nouvelle émission f;Stock Exchange new issue market marché m des nouvelles émissions, marché m primaire;New Jersey le New Jersey;∎ in New Jersey dans le New Jersey;New Labour = nouveau nom donné au parti travailliste britannique vers le milieu des années quatre-vingt-dix dans le souci d'en moderniser l'image;New Latin latin m scientifique;new look nouvelle image f;the New Look (in post-war fashion) le new-look;New Man homme m moderne (qui participe équitablement à l'éducation des enfants et aux tâches ménagères);the new media les nouveaux médias mpl;New Mexico le Nouveau-Mexique;∎ in New Mexico au Nouveau-Mexique;British History the New Model Army = nom donné à l'armée anglaise après la révolte du Parlement en 1645;∎ what's ten shillings in new money? ten shillings, ça fait combien en système décimal?;∎ she married into new money (wealth) elle s'est mariée avec un homme issue d'une famille enrichie de fraîche date; pejorative elle s'est mariée avec un nouveau riche;new moon nouvelle lune f;Press New Musical Express = hebdomadaire anglais de musique rock;New Orleans La Nouvelle-Orléans;new potato pomme f de terre nouvelle;New Providence île f de la Nouvelle-Providence;New Quebec Nouveau-Québec m;∎ in New Quebec au Nouveau-Québec;the new rich les nouveaux riches mpl;New Right nouvelle droite f;Press the New Scientist = hebdomadaire scientifique britannique;New Scotland Yard = siège de la police à Londres;New South Wales la Nouvelle-Galles du Sud;∎ in New South Wales en Nouvelle-Galles du Sud;Finance new shares actions fpl nouvelles;Press the New Statesman = hebdomadaire britannique de gauche;new technology nouvelle technologie f, technologie f de pointe;the New Territories les Nouveaux Territoires mpl (de Hong Kong);Bible New Testament Nouveau Testament m;British new town ville f nouvelle;the New World le Nouveau Monde;New Year Nouvel An m;∎ happy New Year! bonne année!;∎ to see in the New Year réveillonner (le 31 décembre);New Year's resolutions résolutions fpl pour la nouvelle année;∎ have you made any New Year's resolutions? tu as des résolutions pour la nouvelle année?;New Year's Day jour m de l'an;New Year's Eve Saint-Sylvestre f;the New Year's Honours List = titres et distinctions honorifiques décernés par la Reine à l'occasion de la nouvelle année et dont la liste est établie officieusement par le Premier ministre;New York (City) New York;New Yorker New-Yorkais(e) m,f;Press the New Yorker = hebdomadaire culturel et littéraire new-yorkais;Stock Exchange New York Mercantile Exchange = marché à terme des produits pétroliers de New York;New York (State) l'État m de New York;∎ in (the State of) New York, in New York (State) dans l'État de New York;the New York subway le métro new-yorkais;Press the New York Times = quotidien américain de qualité;New Zealand Nouvelle-Zélande f;∎ in New Zealand en Nouvelle-Zélande;New Zealand butter beurre m néo-zélandais;New Zealander Néo-Zélandais(e) m,fⓘ NEW LABOUR Après dix-huit ans de gouvernement conservateur, les élections de mai 1997 propulsèrent les travaillistes au pouvoir avec une écrasante majorité. Convaincus par plusieurs défaites électorales de l'inéligibilité du parti travailliste traditionnel dans une Grande-Bretagne bouleversée par le thatchérisme, les nouveaux dirigeants décidèrent de réorganiser et de renommer le parti afin d'élargir leur électorat aux classes moyennes. Les "nouveaux travaillistes" établirent des liens étroits avec le patronat et promurent une "troisième voie" comme alternative à la traditionnelle idéologie de gauche du parti. Cependant, les fidèles du parti commencèrent très vite à souhaiter un retour aux valeurs traditionnelles de la gauche. -
13 push
push [pʊʃ]poussée ⇒ 1 (a) mot d'encouragement ⇒ 1 (b) effort ⇒ 1 (e) pousser ⇒ 2 (a), 2 (d), 3 (a) enfoncer ⇒ 2 (a) appuyer (sur) ⇒ 2 (b), 3 (b) forcer ⇒ 2 (d) prôner ⇒ 2 (e) avancer ⇒ 3 (c)1 noun∎ to give sb/sth a push pousser qn/qch;∎ the door opens at the push of a button il suffit d'appuyer sur un bouton pour que la porte s'ouvre;∎ he expects these things to happen at the push of a button il s'attend à ce que ça se fasse sur commande(b) (encouragement) mot m d'encouragement;∎ he'll do it, but he needs a little push il le fera, mais il a besoin qu'on le pousse un peu;∎ he just needs a push in the right direction il a juste besoin qu'on le mette sur la bonne voie∎ when it comes to the push, when push comes to shove au moment critique ou crucial□ ;∎ I can lend you the money if it comes to the push au pire, je pourrai vous prêter l'argent□ ;∎ if it comes to the push, he'll choose Sarah not Gillian s'il fallait qu'il choisisse, il prendrait Sarah et pas Gillian□ ;∎ at a push à la limite□ ;∎ I can do it at a push je peux le faire si c'est vraiment nécessaire□∎ the final push for the summit le dernier effort pour atteindre le sommet;∎ to make a push for change lutter pour le changement;∎ the club's push for promotion les efforts soutenus du club pour être promu;∎ a sales push une campagne de promotion des ventes;∎ the push towards protectionism is gathering strength la tendance au protectionnisme se renforce∎ the platoon made a push to capture the airfield la section a fait une poussée pour s'emparer de l'aérodrome(g) (drive, dynamism) dynamisme m;∎ he has a lot of push il est très dynamique(h) (billiards) coup m queuté∎ she pushed the door open/shut elle ouvrit/ferma la porte (en la poussant);∎ he pushed her onto the chair/into the room il la poussa sur la chaise/(pour la faire entrer) dans la pièce;∎ to push sb into a corner acculer qn;∎ to push sb out of the way écarter qn;∎ don't push (me)! ne (me) poussez pas!, ne (me) bousculez pas!;∎ a man was pushed out of the window quelqu'un a poussé un homme par la fenêtre;∎ figurative did he fall or was he pushed? il est tombé ou on l'a poussé?;∎ did he leave or was he pushed? (from job) il est parti de lui-même ou on l'y a poussé?;∎ push all that mess under the bed pousse tout ce bazar sous le lit;∎ he pushed the branches apart il a écarté les branches;∎ she pushed her way to the bar elle se fraya un chemin jusqu'au bar;∎ push one tube into the other enfoncez un tube dans l'autre;∎ he pushed a gun into my ribs il m'enfonça un revolver dans les côtes;∎ she pushed the cork into the bottle elle enfonça le bouchon dans la bouteille;∎ he pushed his hands into his pockets il enfonça ses mains dans ses poches;∎ to push an attack home pousser à fond une attaque;∎ to push home one's advantage tirer le meilleur parti possible de son avantage(b) (press → doorbell, pedal, button) appuyer sur∎ it will push inflation upwards cela va relancer l'inflation;∎ the crisis is pushing the country towards chaos la crise entraîne le pays vers le chaos;∎ he is pushing the party to the right il fait glisser le parti vers la droite;∎ buying the car will push us even further into debt en achetant cette voiture, nous allons nous endetter encore plus;∎ economic conditions have pushed the peasants off the land les paysans ont été chassés des campagnes par les conditions économiques∎ to push sb to do sth pousser qn à faire qch;∎ to push sb into doing sth forcer ou obliger qn à faire qch;∎ his parents pushed him to become a doctor ses parents l'ont poussé à devenir médecin;∎ her teacher pushed her in Latin son professeur l'a poussée à travailler en latin;∎ he needs pushing il faut toujours le pousser;∎ their coach doesn't push them hard enough leur entraîneur ne les pousse pas assez;∎ I like to push myself hard j'aime me donner à fond;∎ he pushed the car to its limits il a poussé la voiture à la limite de ses possibilités;∎ you're still weak, so don't push yourself tu es encore faible, vas-y doucement;∎ he won't do it if he's pushed too hard il ne le fera pas si l'on insiste trop;∎ don't push him too far ne le poussez pas à bout;∎ I won't be pushed, I need time to think it over! je ne me laisserai pas bousculer, j'ai besoin de temps pour y réfléchir!;∎ when I pushed her, she admitted it quand j'ai insisté, elle a avoué;∎ he keeps pushing me for the rent il me relance sans cesse au sujet du loyer;∎ familiar don't push your luck! n'exagère pas!∎ he's trying to push his own point of view il essaie d'imposer son point de vue personnel;∎ the mayor is pushing his town as the best site for the conference le maire présente sa ville comme le meilleur endroit pour tenir la conférence;∎ the government is pushing the idea of people setting up small businesses le gouvernement favorise la création de petites entreprises;∎ he's pushing himself as a compromise candidate il se présente comme le candidat du compromis;∎ there are so many adverts pushing beauty products il y a tellement de publicités pour des produits de beauté(f) (stretch, exaggerate → argument, case) présenter avec insistance, insister sur;∎ if we push the comparison a little further si on pousse la comparaison un peu plus loin;∎ familiar that's pushing it a bit! (going too far) c'est un peu exagéré!;∎ I'll try to arrive by 7 p.m. but it's pushing it a bit je tâcherai d'arriver à 19 heures, mais ça va être juste□∎ to be pushing thirty friser la trentaine;∎ the car was pushing 100 mph ≃ la voiture frisait les 160∎ to push shares placer des valeurs douteuses∎ to push against sth pousser qch;∎ no pushing please! ne poussez pas, s'il vous plaît!;∎ people were pushing to get in les gens se bousculaient pour entrer;∎ he pushed through the crowd to the bar il s'est frayé un chemin jusqu'au bar à travers la foule;∎ somebody pushed past me quelqu'un est passé en me bousculant;∎ we'll have to get out and push il va falloir descendre pousser(b) (press → on button, bell, knob) appuyer∎ the army pushed towards the border l'armée a avancé jusqu'à la frontière;∎ the country is pushing towards democracy le pays évolue vers la démocratie(d) (extend → path, fence) s'étendre;∎ the road pushed deep into the hills la route s'enfonçait dans les collines►► push button bouton-poussoir m;Commerce push money prime f au vendeur;Marketing push strategy stratégie f push;push stroke (in billiards, snooker) coup m queuté;Computing push technology technologie f du push de données(a) (physically) malmener;∎ he didn't hit her but he was pushing her about il ne l'a pas frappée mais il la malmenait∎ I won't be pushed about! je ne vais pas me laisser marcher sur les pieds!(a) (continue) continuer, persévérer;∎ to push ahead with the work poursuivre les travaux;∎ they decided to push ahead with the plans to extend the school ils ont décidé d'activer les projets d'extension de l'école∎ research is pushing ahead les recherches avancent(trolley, pram) pousser (devant soi)∎ I'll be pushing along now bon, il est temps que je file(b) (reject → proposal) écarter, rejeter;∎ issues which have been pushed aside des questions qui ont été volontairement écartées;∎ you can't just push aside the problem like that vous ne pouvez pas faire comme si le problème n'existait pas;∎ I pushed my doubts aside je n'ai pas tenu compte de mes doutesrepousser;∎ she pushed my hand away elle repoussa ma main;∎ he pushed his chair away from the fire il éloigna sa chaise du feu(a) (person) repousser (en arrière); (crowd) faire reculer, refouler; (curtains) écarter; (bedclothes) rejeter, repousser;∎ he pushed me back from the door il m'a éloigné de la porte(b) (repulse → troops) repousser;∎ the enemy was pushed back ten miles/to the river l'ennemi a été repoussé d'une quinzaine de kilomètres/jusqu'à la rivière(c) (postpone) repousser;∎ the meeting has been pushed back to Friday la réunion a été repoussée à vendredi∎ she pushed the clothes down in the bag elle a tassé les vêtements dans le sac;∎ he pushed down the lid but it wouldn't shut il a appuyé sur le couvercle mais il ne voulait pas fermer(b) (knock over) renverser, faire tomber(pedal, lever) s'abaisser; (person → on pedal, lever) appuyer (on sur)(argue for) demander; (campaign for) faire campagne pour;∎ some ministers were pushing for more monetarist policies certains ministres demandaient une politique plus monétariste;∎ to push for a 35-hour week demander la semaine de 35 heures;∎ I'm going to push for a bigger budget je vais faire tout ce qui est en mon pouvoir pour obtenir un budget plus important;∎ the unions are pushing for 10 percent les syndicats font pression pour obtenir 10 pour cent;∎ to push for a decision exiger qu'une décision soit prisepousser (en avant);∎ he was pushed forward by the crowd la foule l'a poussé en avant;∎ figurative to push oneself forward se mettre en avant, se faire valoir➲ push in(a) (drawer) pousser; (electric plug, key) enfoncer, introduire; (disk) insérer; (knife, stake, spade) enfoncer; (button, switch) appuyer sur;∎ push the button right in appuyer à fond sur le bouton∎ they pushed me in the water ils m'ont poussé dans l'eau;∎ he opened the door and pushed me in il ouvrit la porte et me poussa à l'intérieur(c) (break down → panel, cardboard) enfoncer;∎ the door had been pushed in la porte avait été enfoncée∎ (in queue) to push in ahead of sb doubler qn;∎ no pushing in! faites la queue!;∎ she's always pushing in where she's not wanted il faut toujours qu'elle s'immisce ou s'impose là où on ne veut pas d'elle➲ push off(a) (knock off) faire tomber;∎ they pushed me off the ladder ils m'ont fait tomber de l'échelle;∎ I pushed him off the chair je l'ai fait tomber de sa chaise∎ push the lid off soulève le couvercle;∎ they tried to push her (car) off the road ils ont essayé de faire sortir sa voiture de la route;∎ to push sb off a committee exclure ou écarter qn d'un comité∎ time for me to push off il faut que je file;∎ push off! de l'air!, dégage!➲ push on∎ (urge on) to push sb on to do sth pousser ou inciter qn à faire qch(on journey → set off again) reprendre la route, se remettre en route; (→ continue) poursuivre ou continuer son chemin; (keep working) continuer, persévérer;∎ let's push on to Dundee poussons jusqu'à Dundee;∎ they're pushing on with the reforms ils poursuivent leurs efforts pour faire passer les réformes➲ push out(a) (person, object) pousser dehors;∎ they pushed the car out of the mud ils ont désembourbé la voiture en la poussant;∎ the bed had been pushed out from the wall le lit avait été écarté du mur;∎ to push one's way out se frayer un chemin vers la sortie;∎ to push the boat out déborder l'embarcation; figurative faire la fête(b) (stick out → hand, leg) tendre(c) (grow → roots, shoots) faire, produire∎ we've been pushed out of the Japanese market nous avons été évincés du marché japonais(appear → roots, leaves) pousser; (→ snowdrops, tulips) pointer(a) (pass → across table, floor) pousser;∎ he pushed the book over to me il poussa le livre vers moi∎ many cars had been pushed over onto their sides beaucoup de voitures avaient été renversées sur le côté(a) (project, decision) faire accepter; (deal) conclure; (bill, budget) réussir à faire voter ou passer(b) (thrust → needle) passer;∎ she eventually managed to push her way through (the crowd) elle réussit finalement à se frayer un chemin (à travers la foule)(car, person) se frayer un chemin; (troops, army) avancer(door, drawer) fermer∎ she pushed herself up onto her feet elle se releva;∎ familiar he's pushing up (the) daisies il mange les pissenlits par la racine∎ the effect will be to push interest rates up cela aura pour effet de faire grimper les taux d'intérêt -
14 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
15 side
side [saɪd]1. noun• she remained by his side through thick and thin elle est restée à ses côtés à travers toutes leurs épreuvesb. (as opposed to top, bottom) côté m ; [of mountain] versant m ; (inside) [of cave, ditch, box] paroi fc. [of record] face f ; [of coin, cloth, slice of bread, sheet of paper] côté m ; [of matter, problem] aspect m ; [of sb's character] facette f• the right side [of garment, cloth] l'endroit m• the wrong side [of garment, cloth] l'envers m• right/wrong side out [jumper] à l'endroit/l'envers• right/wrong side up dans le bon/mauvais sens• "this side up" (on box) « haut »• but the other side of the coin is that it's cheap mais d'un autre côté, ce n'est pas cherd. ( = edge) bord me. ( = part away from centre) côté m• it's on this side of London c'est de ce côté-ci de Londres ; (between here and London) c'est avant Londres• he's on the wrong side of 50 il a passé la cinquantaine► preposition + one side• to take sb on or to one side prendre qn à part• to put sth to or on one side mettre qch de côté• whose side are you on? dans quel camp êtes-vous ?2. compounds[door, panel, view] latéral► side road noun (British) route f secondaire ; (in town) petite rue f ; (at right angle) rue f transversale* * *[saɪd] 1.1) ( part) (of person's body, object, table) côté m; (of animal's body, hill, boat) flanc m; (of ravine, cave) paroi f; ( of box) ( outer) côté m; ( inner) paroi fon my left/right side — à ma gauche/droite
on one's/its side — sur le côté
‘this side up’ — ( on box) ‘haut’
2) ( surface of flat object) (of paper, cloth) côté m; ( of record) face fthe right side — ( of cloth) l'endroit m; ( of coin) l'avers m; ( of paper) le recto
the wrong side — ( of cloth) l'envers m; ( of coin) le revers; ( of paper) le verso
3) ( edge) (of lake, road) bord m; ( of building) côté mat ou by the side of — au bord de [lake, road]
she's on the arts side — ( academically) elle a opté pour les lettres
he's on the marketing side — ( in company) il fait partie du service de marketing
5) ( opposing group) côté m, camp m6) ( team) équipe fyou've really let the side down — fig tu nous as laissé tomber
7) ( page) page f8) ( line of descent)9) (colloq) ( TV channel) chaîne f2. 3.- sided combining formsix-sided figure — figure f à six côtés
4.many-sided problem — problème m complexe
on the side adverbial phraseto do something on the side — ( in addition) faire quelque chose à côté; ( illegally) faire quelque chose au noir
Phrasal Verbs:••to be on the safe side — ( allowing enough time) pour calculer large; ( to be certain) pour être sûr
to put something to one side — mettre [quelque chose] de côté [object, task]
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16 vendor
сущ.1) тж. vender торг. продавец, торговец (как правило, уличный торговец, торговец вразнос)Syn:See:sidewalk vendor, street market 2) door-to-door sales workers, news and street vendors, and related workers, door-to-door sales workers, news and street vendors, and related workers2) торг. = vending machine3) эк. поставщик (компания, которая производит какие-л. комплектующие или продукты, которые поставляет, как правило, другим компаниям; часто применяется в IT отрасли)Syn:See:data vendor, vendor analysis, vendor appraisal, vendor certificate, vendor contract, vendor delivery, vendor evaluation, vendor lead time, vendor lead-time, vendor lease, vendor leasing, vendor marketing, vendor placing, vendor program, vendor rating, vendor single interest insurance, vendor survey, vendor test, vendors analysis, vendor's invoice, vendor's lien, vendor's single interest insurance
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1) продавец, поставщик товаров и услуг (напр., оптовый торговец, производитель, импортер); 2) розничный торговец, особенно без постоянного места торговли; уличный продавец; = sidewalk vendor.* * *. . Словарь экономических терминов .* * *оптовая фирма, предлагающая товар-----производитель, использующий лизинг как форму сбыта своей продукции через контролируемую им лизинговую компанию-----лицо, которое продает товары или услуги -
17 service
1. сущ.1) общ. услуга, одолжение; помощьIt was of great service to him during his illness. — Это была огромная помощь для него во время болезни.
to be out of service — быть без работы, бездельничать
My friend did me a service in fixing the door. — Мой друг оказал мне услугу, починив дверь.
2)а) эк. услуга, услуги, обслуживание, сервис (работа, осуществляемая для заказчика в процессе экономической деятельности компании или организации); предоставление услуг ( деятельность в сфере услуг)ATTRIBUTES:
high service — обслуживание [сервис\] на высоком уровне
premium quality [premium grade\] service — услуга премиального качества
COMBS:
to provide a service — оказывать услугу, обслуживать
See:accessorial services, ancillary service, a la carte service, account reconcilement service, accounting service 1), actual service 3), advertising services, advisory service 2), ancillary service 1), assurance services, augmented service, banking services, business reply service, business reply service, carry-out service, consumer service 2), consumer services, contract services, core service, 1), 3), dealer service, delivery service 1), factor services, field service 1), financial intermediation services indirectly measured, financial services, freight services, free services, freight services, full service, home service 1), 2), 3), in-flight service, investment-related services, legal services, limited service, managerial services, market services, medical service, 1), &2 non-factor services, non-market services, non-material services, non-productive services, passenger services, productive services, tax services, trade-related services, balance of services, contract for services, exports of services, quality of service, range of services, service account, service dealer, service dumping, service export, service firm, service import, service mark, services account, services deficit, service director, service manager, services market, services marketing, services surplus, services trade, service worker а), trade in services, balance on goods and services, exports of goods and services, final goods and services, goods and service tax, Bank Export Services Act, Extended Balance of Payments Services Classification, FIATA Model Rules for Freight Forwarding Services, Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980б) эк. техническое обслуживание (установка, подготовка к эксплуатации, сервисное обслуживание, чистка, ремонт оборудования или иной техники)COMBS:
Syn:See:, service history, maintenance 3)в) эк. обслуживание (за столом) (накрывание стола, подача еды и т. д., напр., услуги официанта, бармена); прислуживание (работа на кого-л. вышестоящего по положению или должности; обычно: работа домашней прислуги)They complained of poor bar service. — Они пожаловались на плохое обслуживание в баре.
I found the butler's service to be excellent. — На мой взгляд, дворецкий выполнял свои обязанности безукоризненно.
See:3)а) эк. служба, работа ( работа по найму в частной компании или в государственном учреждении)COMBS:
service crime — служебное преступление, преступление по службе
duty of service — служебная [воинская\] обязанность
record of service, service record — послужной список
condition of service — условия работы [прохождения службы\]
to go out of service, to leave the service — уйти с работы
He has been in the company's service for 15 years. — Он работает в этой компании уже 15 лет.
See:active service 2), actual service 1), administrative service 1), a continuous service, full-time service, labour service 2), pensionable service, uninterrupted service, length of service, service worker б) future service benefit, past service benefit, in-service 1), 2)б) эк. служба, работа, эксплуатация (работа оборудования, техники)COMBS:
disposable [fit\] for service — годный для эксплуатации [использования\]
The computer should provide good service for years. — Компьютер должен работать хорошо в течение многих лет.
See:4)а) гос. упр. государственная служба (социально-правовой институт и сфера деятельности государственных гражданских служащих и военнослужащих)COMBS:
See:б) воен. армия, вооруженные силы (какой-л. страны; используется c определенным артиклем); род войскCOMBS:
He joined the service right after college. — Сразу после колледжа он пошел в армию.
Syn:See:uniformed services, member of the services, Selective Service System, Washington Headquarters Services5) гос. упр. обслуживание населения*; услуги населению* (в т. ч. предоставление коммунальных услуг, обеспечение общественным транспортом, средствами коммуникации и т. д.)ATTRIBUTES:
regular service — регулярное обслуживание, регулярное (транспортное) сообщение
rail [railway\] service — железнодорожное сообщение, железнодорожный транспорт [перевозки\]
Syn:public service 2) б)See:communal services, communications services, essential service, health service 1), janitorial service, non-essential service, public service broadcasting, social service, curtailment of service, Community Oriented Policing Services, Institute of Museum and Library Services, Office of Special Education and Rehabilitative Services, probation service6) фин., банк. обслуживание долга ( выплата процентов и основной суммы)Syn:See:7)а) гос. упр. служба, агентство, бюро (государственный орган или предприятие, оказывающее услуги населению и в той или иной степени регулируемое государством)Syn:See:accounting service 2), inspection service, intelligence service, patent service 2), Agricultural Marketing Service, Agricultural Research Service, American Forces Information Service, Animal and Plant Health Inspection Service, Central Security Service, Congressional Research Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Serviceб) эк. служба, отдел (подразделение организации, обслуживающее ее основную деятельность; также независимая фирма, оказывающая услуги)Syn:See:account service 1), advisory service 1), auditing service, back of the house services, customer service, 2), legal service 2), management services, marketing service 1), media buying service, placement service, property service, 1), rating service, rental service, repair service, tax preparation services 1), telephone answering service, Agent/Distributor Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service8) юр. исполнение постановления суда; вручение повестки ( в суд)to acknowledge service — получать подтверждение юридического документа (напр., повестки)
COMBS:
speedy service of your documents on both defendants and witnesses — быстрое вручение ваших документов как ответчикам, так и свидетелям
See:actual service 2), 1),9) общ. церковная служба; религиозный обряд10) потр. сервиз (полный набор столовой или чайной посуды, рассчитанный на определенное количество человек)ATTRIBUTES:
Syn:See:11) эк. сфера услугSyn:12) эк. = service charge2. гл.1) общ. обслуживать ( предоставлять или оказывать услуги)to service customers — обслуживать покупателей [клиентов\]
The electric company services all nine counties. — Эта энергетическая компания обслуживает все девять округов.
2) эк. осуществлять [проводить\] техническое обслуживаниеto service the equipment — обслуживать оборудование, осуществлять ремонт оборудования
It is time to get my car serviced. — Пора проходить техобслуживание.
3) фин., банк. обслуживать долг ( выплачивать основную сумму или проценты по займу)to service a debt [a loan\] — обслуживать долг [заем\]
See:
* * *
услуга, обслуживание: 1) банковская услуга; 2) обслуживание долга: своевременная выплата процентов; = debt service; 3) бытовая платная услуга населению: мойка машины, стирка, ремонт часов и т. д. -
18 handle
han·dle [ʼhændl̩] nto turn a \handle eine [Tür]klinke hinunterdrückenPHRASES:to get a \handle on sth ( get under control) etw unter Kontrolle bringen;to \handle sth1) (feel, grasp an object) etw anfassen;\handle with care, glass! Vorsicht, Glas!2) (move, transport sth) etw befördern [o transportieren];can you \handle it alone? schaffst du das alleine? ( fam)who \handles the marketing in your company? wer ist in Ihrer Firma für das Marketing zuständig?;to \handle people mit Menschen umgehenthis writer \handles the subject of pornography very sensitively dieser Autor geht sehr behutsam mit dem Thema Pornographie um5) gun, knife etw handhaben [o bedienen];have you ever \handled a gun before? hattest du jemals eine Pistole in der Hand?;to be able to \handle sth mit etw dat umgehen könnenwe only \handle cosmetics which have not been tested on animals wir führen nur Kosmetikartikel, die nicht an Tieren getestet wurden vi + adv sich akk handhaben lassen;this car \handles really well dieser Wagen lässt sich echt gut fahren -
19 head
A n1 Anat (of person, animal) tête f ; the top of one's head le sommet de la tête or du crâne ; he had a beret on his head il avait un béret sur la tête ; she put her head round the door elle a passé la tête par la porte ; my head aches j'ai mal à la tête ; to nod one's head hocher la tête ; to have a fine head of hair avoir une belle chevelure ; to get ou keep ou have one's head down lit avoir or garder la tête baissée ; fig ( be inconspicuous) ne pas se faire remarquer ; ( work hard) avoir le nez sur son travail ; with one's head in one's hands la tête dans les mains ; from head to foot ou toe de la tête aux pieds, des pieds à la tête ; he pulled his sweater over his head il a retiré son pull ; the decision was made over the heads of the members la décision a été prise sans consulter les membres ; she was promoted over the heads of her colleagues elle a obtenu une promotion qui revenait de droit à ses collègues ; to stand on one's head faire le poirier ; to stand an argument/theory on its head fig [person] prendre le contre-pied d'un argument/d'une théorie ; [evidence, fact] contredire un argument/une théorie ; heads turned at the sight of… tout le monde s'est retourné en voyant… ; to hold a gun ou pistol to sb's head lit braquer un pistolet contre la tête de qn ; fig tenir le couteau sous la gorge de qn ;2 ( mind) tête f, crâne ○ m pej ; her head was full of grand ideas elle avait la tête pleine de grandes idées ; I can't get it into her head that je n'arrive pas à lui enfoncer dans la tête or le crâne que ; he has got it into his head that I love him il s'est mis dans la tête que je l'aime ; he has taken it into his head to resign il s'est mis en tête de démissionner ; what(ever) put that idea into her head? qu'est-ce qui lui a mis cette idée dans la tête? ; I can't get the faces of those starving children out of my head je n'arrive pas à oublier les visages affamés de ces enfants ; I can't get that tune out of my head je n'arrive pas à m'ôter cet air de la tête ; you can put that idea out of your head! tu peux oublier cette idée! ; he put the idea of danger out of his head il a chassé l'idée du danger de sa tête ; all these interruptions have put it out of my head toutes ces interruptions me l'ont fait sortir de la tête ; the name has gone right out of my head le nom m'est complètement sorti de la tête ; I can't add them up in my head je ne peux pas les additionner de tête ; I wonder what's going on in her head? je me demande ce qui lui passe par la tête ; to be ou go above ou over sb's head ( too difficult) passer par-dessus la tête de qn, dépasser qn ; don't worry ou bother your (pretty little) head about that ○ ! ne te casse pas la tête pour ça ○ ! ; use your head ○ ! sers-toi de tes méninges ○ ! ; to turn sb's head tourner la tête à qn ; her success has turned her head son succès lui a tourné la tête ; to have a (good) head for figures/business être doué pour le calcul/les affaires ; I have a good head for heights je n'ai pas le vertige ; to have no head for heights avoir le vertige ;3 Meas, Turf tête f ; to be a head/half a head taller than sb, to be taller than sb by a head/half a head dépasser qn d'une tête/d'une demi-tête ; to win by a (short) head Turf, fig gagner d'une (courte) tête ;4 ○ ( headache) mal m de tête ; to have a bad head ○ gen avoir mal à la tête ; ( hangover) avoir mal aux cheveux ○ ;5 (leader, director) (of family. church, agency, section) chef m ; (of social service, organization) responsable mf, directeur/-trice m/f ; at the head of à la tête de ; a team of experts with Dubois at its head une équipe d'experts avec Dubois à sa tête ; head of government/State chef de gouvernement/d'État ; head of department Admin chef de service ; Sch professeur principal ; head of Maths/German Sch responsable de la section de Maths/d'allemand ; head of personnel/marketing Comm chef du personnel/du marketing ;6 Admin, Comm ( individual person or animal) we paid £10 a head ou per head nous avons payé 10 livres sterling par personne ; to count heads compter les gens ; 50 head of cattle Agric 50 têtes de bétail ; 30 head of sheep 30 moutons ;7 Sport, Tech (of pin, nail etc, hammer, golf club) tête f ; (of axe, spear, arrow) fer m ; ( of tennis racquet) tamis m ; ( of stick) pommeau m ;8 ( front or top end) ( of bed) chevet m ; ( of table) (haut) bout m ; ( of procession) tête f ; (of pier, river, valley, glacier, lake) extrémité f ; at the head of the stairs/page/list en haut de l'escalier/de la page/de la liste ; a letter with his address at the head une lettre avec son adresse en en-tête ; at the head of the queue en tête de la file d'attente ;9 Bot, Hort (of cabbage, lettuce) pomme f ; ( of celery) pied m ; ( of garlic) tête f ; to cut the dead heads off the roses couper les fleurs fanées des rosiers ;10 Comput, Elec (of computer, video, tape recorder) tête f ; reading head, playback head tête f de lecture ; writing head, recording head tête f d'écriture ;11 ( on beer) mousse f ;12 Med (on boil, spot) tête f ; to come to a head lit, Med mûrir ; fig [crisis, trouble, unrest] arriver au point critique ; to bring sth to a head Med faire mûrir ; fig précipiter [crisis, trouble, unrest] ; amener [qch] au point critique [situation] ;13 ( in plumbing) ( height of water) hauteur f de chute d'eau ; ( water pressure) pression f ; head of water colonne f d'eau ;14 Phys ( of steam) pression f, volant m de vapeur spec ; to have a good head of steam fig ( be progressing well) avoir le vent en poupe ;15 Geog cap m ;1 ( tossing coin) face f ; ‘heads or tails?’ ‘pile ou face?’ ; ‘heads!’ ‘face!’ ; ‘heads it is!’ ‘c'est face!’ ; heads I win/we go face je gagne/on y va ;C modif1 Anat [movement] de tête ; [injury] à la tête ; [covering, bandage] sur la tête ; Zool [markings, feathers] de la tête ;2 ( chief) [cashier, cook, gardener] en chef.D vtr2 ( be in charge of) être à la tête de [business, firm, delegation, committee, team] ; mener [expedition, inquiry, revolt] ; the inquiry headed by Inspector Lacôte l'enquête menée par l'inspecteur Lacôte ;3 ( entitle) intituler [article, chapter, essay] ; this paragraph is headed by a quotation ce paragraphe est précédé d'une citation ; to head a letter with one's address mettre son adresse en tête d'une lettre ; headed writing paper, headed stationery papier m à lettres à en-tête ;4 ( steer) diriger [vehicle] (towards vers) ; naviguer [boat] (towards vers) ; I headed the car for the sea j'ai pris le volant en direction de la mer ; he headed the sheep away from the cliff il a éloigné les moutons de la falaise ;5 Sport to head the ball faire une tête ; he headed the ball into the net il a marqué un but de la tête.E vi where was the train headed ou heading? dans quelle direction est-ce que le train allait? ; to head south/north Naut mettre le cap au sud/au nord ; he headed straight back into the room il est retourné tout droit dans la pièce ; it's time to head home ou for home il est temps de rentrer ; she headed across the dunes elle s'est engagée à travers les dunes ; look out! he's heading this way attention! il se dirige par ici! ; there's good luck heading your way ( in horoscope) la chance va vous sourire ; ⇒ head for.F - headed (dans composés) black-headed bird oiseau à tête noire ; red-headed boy garçon (aux cheveux) roux ; two-headed monster monstre à deux têtes.on your own head be it! à tes risques et périls! ; to go to sb's head [alcohol, success, praise] monter à la tête de qn ; you've won, but don't let it go to your head tu as gagné, mais ne te monte pas la tête ; to go off one's head ○ perdre la boule ○ ; are you off your head? tu as perdu la boule ○ ? ; to keep/lose one's head garder/perdre son sang-froid ; to be soft ou weak in the head ○ être faible d'esprit ; he's not right in the head ○ il a un grain ○ ; to laugh one's head off ○ éclater de rire ; to shout one's head off ○ crier à tue-tête ; to talk one's head off ○ ne pas arrêter de parler ; she talked my head off ○ all the way elle m'a cassé les oreilles ○ tout le long du trajet ; off the top of one's head [say, answer] sans réfléchir ; I can't think of anything off the top of my head rien ne me vient à l'esprit pour l'instant ; to give a horse its head lâcher la bride à un cheval ; to give sb their head lâcher la bride à qn ; to give sb head ● US tailler une pipe ● à qn ; to be able to do sth standing on one's head faire qch les doigts dans le nez ○ ; I can't make head (n)or tail of it je n'y comprends rien, ça n'a ni queue ni tête ; I couldn't make head (n)or tail of what she was saying je ne comprenais rien à ce qu'elle disait ; if we all put our heads together si nous nous y mettons tous ; so Louise and I put our heads together and… donc Louise et moi nous y sommes mis à deux et… ; the leaders put their heads together les dirigeants se sont consultés ; two heads are better than one Prov deux avis valent mieux qu'un.■ head for:▶ head for [sth]1 lit, gen se diriger vers ; Naut ( set sail) mettre le cap sur ; the car was heading ou headed for Paris la voiture se dirigeait vers Paris ; the ship was heading ou headed for New York le navire faisait route vers New York ; where were they heading ou headed for? dans quelle direction est-ce qu'ils allaient? ; we were heading ou headed for the coast when we broke down nous roulions en direction de la côte quand nous sommes tombés en panne ; to head for home prendre le chemin du retour ; to head for the whisky bottle foncer sur la bouteille de whisky ;2 fig courir à [defeat, victory] ; courir vers [trouble] ; to be heading for a fall courir à l'échec.■ head off partir (for, in the direction of, towards vers) ; he headed off across the fields il est parti à travers les champs ;▶ head off [sb/sth], head [sb/sth] off2 fig ( forestall) éluder [question] ; éviter [complaint, quarrel, rebellion] ; he headed her off onto a more interesting topic of conversation il a fait dévier sa conversation vers un sujet plus intéressant.■ head up:▶ head up [sth] diriger [department, team]. -
20 side
A n1 ( part) (of person's body, object, table) côté m ; (of animal's body, of hill, boat) flanc m ; (of ravine, cave) paroi f ; ( of box), ( outer) flanc m ; ( inner) paroi f ; the right/left side of the road le côté droit/gauche de la route ; on my left/right side à ma gauche/droite ; by my/her side à côté de moi/d'elle ; on one's/its side sur le côté ; side by side côte à côte ; he never leaves her side il ne la quitte jamais ; don't leave my side reste près de moi ; from every side de tous côtés ; on the mountain/hill side à flanc de montagne/de coteau ; go round the side of the building contournez le bâtiment ; the south side of the mountain le versant sud de la montagne ; the north/south side of town le nord/sud de la ville ; ‘this side up’ (on package, box) ‘haut’ ;2 ( surface of flat object) (of paper, cloth) côté m ; ( of record) face f ; the right side ( of cloth) l'endroit m ; ( of coin) l'avers m ; ( of paper) le recto m ; the wrong side ( of cloth) l'envers m ; ( of coin) le revers m ; ( of paper) le verso m ;3 ( edge) (of lake, road) bord m ; ( of building) côté m ; at ou by the side of au bord de [lake, road] ; à côté de [building] ;4 ( aspect) (of person, argument) côté m ; (of problem, question) aspect m ; (of story, case) version f ; there are two sides to every question chaque question a deux aspects ; whose side are we to believe? quelle version faut-il croire? ; try to see it from my side essayez de comprendre mon point de vue ; she's on the science/arts side ( academically) elle a opté pour les sciences/arts ; he's on the marketing/personnel side ( in company) il fait partie du service de marketing/du service du personnel ;5 ( opposing group) côté m, camp m ; to change sides changer de camp ; to take sides prendre position ;6 Sport ( team) équipe f ; which side does he play for? il joue dans quelle équipe? ; you've really let the side down fig tu nous as laissés tomber ;7 ( page) page f ;9 ○ ( TV channel) chaîne f ;C - sided (dans composés) four/six-sided figure figure f à quatre/six côtés ; glass-sided container récipient m à parois de verre ; many-sided problem problème m complexe.D on the side adv phr a steak with salad on the side un steak avec de la salade ; to do sth on the side ( in addition) faire qch à côté ; ( illegally) faire qch au noir.he's/she's like the side of a house il/elle est énorme ; to have a bit on the side ○ avoir une liaison ; time is on our side le temps travaille pour nous ; to be on the safe side ( allowing enough time) pour calculer large ; ( to be certain) pour être sûr ; to be (a bit) on the big/small side être plutôt grand/petit ; to be on the wrong/right side of 40 avoir/ne pas avoir dépassé la quarantaine ; to get on the wrong side of sb prendre qn à rebrousse-poil ; to have no side ne pas être prétentieux/-ieuse ; to have right on one's side être dans son droit ; to get/keep on the right side of sb se mettre/rester bien avec qn ; to put/leave sth to one side mettre/laisser [qch] de côté [object, task] ; to take sb to one side prendre qn à part.■ side with se mettre du côté de [person].
См. также в других словарях:
door-to-door — ˈdoor to door adjective [only before a noun] 1. door to door sales, collections etc involve going to each house in a street in order sell something, to collect information etc: • They will be raising funds through door to door collections. • door … Financial and business terms
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Door hanger — Door hangers (also spelled doorhangers as one word, or with a dash, door hangers ) are a form of leaflet distribution. They are two sided pamphlets with a hole and a cut at the top, allowing them to be easily attached to a door knob. They are… … Wikipedia
Door Number 3 — Type Private Industry Advertising Headquarters Austin, Texas Key people M.P. Mueller, President Prentice Howe: Senior Vice President, Executive Creative Director Suzanne Kyba: Vice President, Brand Strategy Tim Smith: Director of Business Devel … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Door-to-door — This article is about the sales technique. For the travelling salesman problem in mathematics, see travelling salesman problem. Door to door redirects here. For other uses, see Door to Door (disambiguation). Door to door is a sales technique in… … Wikipedia
door-to-door retailing — Selling door to door, office to office, or at home sales parties. Originally started in the USA with the Fuller Brush Company, this is now a popular method of marketing. In the UK cosmetics and plastic containers are widely marketed at home sale… … Big dictionary of business and management
Door Crasher — A low priced item of limited quantity typically offered on special, early opening hours to attract buyers into a retail store. Door crashers are a sales and marketing tactic to bring customer into the stores in hopes that they buy other items as… … Investment dictionary
Multi-level marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia